Throughout 2009 we continued to offer technical services to our agency partners, some of whom you can see on our website. This allowed us to work with some household names such as Bauer, Vodafone, Rolls Royce and Strongbow on some really interesting projects. On the downside though, we are still often kept hidden in the background which is frustrating in a number of ways. Firstly we are so restricted in the service we can offer. So much of what we do is about collaboration, working with businesses and their creative partners to explore possibilities and deliver the best we can. As back-room developers, communication becomes difficult and those important challenging questions are simply not asked. The result can be that the value Sumac adds to a project is diluted and our reputation suffers.

Whilst we will of course continue to work with our existing partners in whatever way they need, we must convince new partners to be open with their clients about Sumac’s role and where possible attract clients directly to Sumac so that we can then introduce them to our collaborative, open, creative approach.